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Taana Baana — Red
Easy silhouettes, thoughtful details and colour made for everyday joy.
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View pieceThe Label Aayka way
Thoughtful everyday clothing, made in small batches with natural fabrics, joyful colour and a quietly individual spirit.
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View pieceMade slowly
Label Aayka brings Indian craft, colour and easy silhouettes into a wardrobe designed for real life.
Read our story →Notes from Aayka
14 August 2026
Gentle washing, drying and storage habits that help preserve the colour and character of handcrafted clothing.
14 August 2026
Make a co-ord set work harder by styling both pieces together and separately across seasons.
14 August 2026
A simple guide to choosing your size by comparing body measurements, garment measurements and preferred ease.
Loved by you
★★★★★“The Bayaar kurti is everything I didn't know I needed — soft cotton, a relaxed fit, and it doesn't crease after a full day out.”
Meera, Mumbai
★★★★★“Ordered a co-ord set for a friend's mehendi and it fit like it was tailored. The fabric feels even better in person than in the photos.”
Kavya, Bengaluru
★★★★★“Fast, made-to-order delivery and the packaging alone felt like a gift. This is my third order from Label Aayka.”
Simran, Delhi