Buy any 3 pieces and get 10% off
Ships worldwideWe deliver across India & internationally
Natural fabricsBreathable, thoughtfully chosen materials
Inclusive sizingDesigned in XS–XXXL
Secure checkoutUPI, cards and net banking

Find your piece

Shop by category

The latest

New arrivals

View all ↗

The Label Aayka way

Indian craft, with room to breathe.

Thoughtful everyday clothing, made in small batches with natural fabrics, joyful colour and a quietly individual spirit.

The complete wardrobe

Shop by collection

View every piece ↗

Most loved

Bestsellers

View all ↗

Made slowly

Clothes with a sense of place.

Label Aayka brings Indian craft, colour and easy silhouettes into a wardrobe designed for real life.

Read our story →

Notes from Aayka

Stories of cloth and colour

View the journal ↗

Loved by you

Pieces people return to.

★★★★★

“The Bayaar kurti is everything I didn't know I needed — soft cotton, a relaxed fit, and it doesn't crease after a full day out.”

Meera, Mumbai
★★★★★

“Ordered a co-ord set for a friend's mehendi and it fit like it was tailored. The fabric feels even better in person than in the photos.”

Kavya, Bengaluru
★★★★★

“Fast, made-to-order delivery and the packaging alone felt like a gift. This is my third order from Label Aayka.”

Simran, Delhi